Audience key words, definition and example

• Target Audience- this is particular group that the certain type of media is aimed at, and advertises the media piece towards that certain audience. For example, a trailer for 'Home' will have sections of the film that a younger audience will enjoy and it states at the beginning of the trailer what age rating the film will be.
• Audience Appeal- what elements of the media the audience will like. For example, if a magazine cover was to have a certain person, like Ryan Gosling, fans of Ryan Gosling will want to buy the magazine because they like Ryan Gosling and appeal to him.
• Attract- This is what attracts the audience to a certain piece of media, what they like in that media. For example, when the audience likes a franchise, and they go see the latest film because they like the previous films and what to keep up to date.
• Audience Postion- when the piece of media includes their point of view or their opinion in that piece of media. For example, daily mail, when they include the news that a lot of people have an opinion on and they enjoy reading it because of t is in that piece of media.
• Respond- this is the different response from different audiences, PON, PIES. Some people might find a piece if media they understand but have no relation towards it, when others do relate to it. For example, 15-25 year olds like sun sex and suspicious parents and understand it, but people around 50 years old might understand it, but have no relation towards it. When younger people around 10 or 5 years old don't understand it at all.
• Encode & Decode- when the audience looks at a media piece, and they look at the iconography and can guess what theme the media is, for example the Django Unchained film magazine, people will decode it and know it is a western film, it doesn't say it is a we tern film on it but because the audience can see the western hats, guns and clothing, the audience can decode it as a western film.