George Ezra-Blame it on me analysis

Introduction
In the music video Blame It on Me by George Ezra they use lots of different techniques that by just looking at it seems like nothing, but looking deeper into it it shows a lot of different effects that you won't even notice first time you look at it.

Mise-En-Scene
It shows George Ezra walking down a street of Los Angeles, the street isn't very well kept and looks a bit rough. But he is walking very calmly down the street with no care even though he doesn't know what could happen to him, this shows that even though it is a rough street, there isn't much to worry about because he still seems to get through it all without any serious harm to him. Other reason why it shows that this is a rough area is the graffiti on the wall, showing that a lot of people commit crimes around that area and it is dangerous. Also another reason why this area shows it is dangerous and rough, is the child in the car. After he shoots George Ezra with the toy gun, the cars drives off, but he doesn't have his seatbelt on which shows he doesn't care much about the law and is safety, even though it is a small law, the area sill as little care of the law and is classed as rough. At the beginning of the video, there are a few birds in a form of an arrow flying across, this shows that it could be calm and relaxing, also shows where about it is. For example if it is a flock of seagulls then it could be near the sea, but if it was some pigeons it would be near the city or a larger town. towards to the end when he walking through the shoot out, he is walking on some sort of fluid that represents the yellow brick road the man talked about at the beginning, which shows that he has found what he is looking for, even though he went through so much to get to it, he finally made it.

Camera
Mostly through the video shows George Ezra at an eye line angle, this shows that he is normal, average and not really that interesting even though he is main person in the music video. As well as the eye line angle it is also doing backwards tracking on George. This shows that he is walking away from something or walking towards something, we don't know what he is walking towards or away which shows a sense of mystery. Plus this shows we are following him so we don't lose him in the streets and are always watching what he is doing. Also, they use some sideways tracking to show the area more and where he's walking. This also looks like someone else is following him and he is either in trouble or someone wants to try and help him. This depends on the theme, considering the theme looks like a comedy, someone could be trying to help him. If it was a horror, it could've been someone following him. Near to the end, the camera is a lot further away than before and makes George look a lot smaller than before, making him look vulnerable which he was when he was walking through a shoot out. It also gives us a better look at his surroundings and what he is actually walking through again.

Lighting
The lighting in the whole production was always high-key lighting, and never went that dark. This shows that normally that is supposed to be like a comedy or not be a thriller/horror. This means that the mood is good and almost cheerful, trying to make the person laugh at George Ezra. They might have also used high-key lighting to try and show the audience the location they are in, if it was too dark they might not know where they are. But because it is high-key lighting, they can see the Mise-en-scene, what is happening and the location. This might happen because it is telling us what is either going to happen or what has happened in the past.

Editing
They normally use jump cuts to change time and make the walk that he is doing seem a lot quicker than normal, this is to show that he has been walking for a very long time trying to search for what he is looking for, but because it was so long they had to shorten the length of it. Plus they have used shot-reverse-shot when George was looking at the girl, then the girl was looking at him and so on. Showing they are both defiantly looking at each other and it shows what sort of relationship they have or might have. They also use parallel editing from George singing the song walking down the same street, to George then doing the actions like getting hit by some rugby players, this shows the narrative of the song as well as showing us that it is George that is singing the song as well.

Sound
The sound in this music video is different to most music videos, it has the main song singing in the background which is non-diegetic to the narrative part of the music video, but is diegetic to the actual song part of the video. It also chooses to use some diegetic noises as well at some points, like the car crashing into George causing a skid noise as it turns. Another example would be the gun shots at the end of the video. But other sections of the video that might of contained loud noises weren't included like the car pulling off with the boy in the back seat. The reason why they have chosen these certain sounds is because it contains more action and with sound it makes it more exciting or shocking for the audience making them get more involved with the music video, enjoying it a lot more.