Age- 25-45
gender- Male
social economic group- Group B, C2, C1 and D
Age
A massive age gap of the audience who watch this, it is estimated at 25-45 maybe 50. on the media kit it had the Median of 48. It is shown in the front cover because their could be a lot of fans who might of liked Captain America from a long time ago and wanted to watch it now. Also there could be the younger audience who would want to watch it now because it is a new film, but need to be bit older because they might not want to read a magazine about it and just research it on the internet. it would normally be aimed at the older generation because it is more informative than just gossip and talks more about the film and Chris Evans than anything other interesting happening.
Gender
Although normally there is an equal split between this brand of magazine, this is more related towards male because it has an action, super hero film that appeals more to males. But also females could either like the film or like Chris Evans and would want to read the magazine because of this. This also for males as well, they might be a fan of the film and Chris Evans and only want to read it only to know about him.
Social Economic Group
The social economic group would normally be aimed at groups B, C2, C1 and D. This is because normally they would be very informative about the key subject, but instead the subject is based round a superhero movie, giving it a wider audience range. The higher class would be their normal customers/subscribers because they would probably read it for information and what is happening at that moment. The lower class would normally be buying a couple of copies a year because it appeals to them at that moment and catches their eye because they heard recently there was a Captain America film and they wanted to know about it.
Main Image
The main image is Chris Evans wearing half of a Captain America mask. It only show his face, one side is almost very neatly kept, clean shave and mask, then the other side is more stylish with a stubble and showing more of his face. This image is more appealed to men because it is almost showing how a man should look even though it is about the film, men would like to look like him more. It also could attract women as well though because women might be a fan of Chris Evans and like him a lot, so they buy the magazine. It doesn't show anyone of the actual clothes he is wearing but just his head, it is kept neatly and looks quite attractive, so the social group could be aimed at at around C2, C1 maybe a bit of B as well, because he is not looking scruffy or un-neat so it wouldn't really be aimed at anyone from under that social group.
Mast Head
the mast head is the big title at the top of the cover, it is in Times New Roman font to match with the the actual title which is 'TIMES'. This is coloured red, which could imply 2 different things, romance and as well it could represent danger and a warning. None of these actually represent this so it could mean something else as well, it might be red to try and catch a passing customer, they might think that it could be something dangerous, then they realise it was just a normal magazine. They then get involved and wan to buy it to keep reading.
Cover Lines
the cover lines in this article are different to most magazine cover lines. These cover lines have the same features of other cover lines, but there is not a lot of them. Most magazines have them all over the sides covering up most of the magazine, but this only has 1 and a small font underneath. It is white and is only covering up his neck and his chin (not the important bits of the main image), but says "Identity and the modern hero". This means that most masked heroes in films hide their identity by wearing a mask, not showing their identity, but this magazine is almost trying to tell young men not to hide themselves and be like a hero, showing the picture of Chris evens with a mask and without it. This will aim at mainly men but can also aim at women who feel insecure about themselves, and mainly the younger generation so could be aimed at 20-25. The groups is a bit bigger now because it implies to more people, Group D, C1, C2 and B as well.
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